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Aqueous Ozone for the Floral Market

An Innovative New Tool to Harness
Nature’s Own Purification System For the Floral Industry

Current technology has harnessed the purification power of ozone in a highly mobile, OSHA safe, FDA approved application. Mobile Ozonated Water solutions can provide supermarket and other retail food operators a new tool for food safety and perishable spoilage reduction.

Floral “Shrink” is A Costly Problem!

“Shrink in the floral department (fresh cut flowers) has been measured as high as 60%.” (1)

Today, the rapid growth of floral sales in the supermarket industry has created a tremendous “profit recovery” opportunity for retailers using the EnviroWash System as a tool to rehydrate fresh cut floral with ozonated water. This can be done in tandem or in replacement of current preservatives. With the generous margins available in this department, recovering a portion of this loss represents a significant incremental gross profit.

(1) Source: Produce Marketing Association Food Marketing Association

A Significant Profit Recovery Opportunity

The table below illustrates the profit recovery opportunity for a 100-store chain operation that employs Mobile Ozonated Water System to reduce floral waste from 10% to 8% of floral sales.

100-store chain experiences more than $460,000 in recoverablegross profit by reducing floral shrink from 10% to 8%.

Source of Store Data: Food Marketing Institute

Average Weekly Store Volume
$368,779.00
Average Floral Department Sales %
0.022
Average Weekly Floral Sales
$8,113.00
Store Controlled Floral Shrink
0.10
Weekly Floral Loss at Store
$811.00
Gross Margin
0.56
Weekly Profit Loss at Store
$446.00
100 Store Chain
100
Weekly Chain Loss
$44,622.00
Annualized
$2,320,357.00
REDUCTION OF 2% SHRINK RATE
$464,071.00

A Proven Shelf-Life Enhancement Agent

Specific tests in a retail supermarkets' floral department indicate that rehydrated roses' survival rate is more than 10% greater with ozonated water (2ppm/1 minute exposure) with daily exposure to ozonated water, tyhan the control solution that does not include ozone.

(2) Source: Supermarket Retail Test, May 2002,

What does the FDA say about Ozone as a sanitation and shelf-life enhancement agent?

As a Sanitation Agent, Ozone…

  • Is an effective antimicrobial agent

  • Is stable at high temperatures

  • Has good penetration ability

  • Decomposes to non-toxic by-products

As a Shelf Life Enhancement Agent…

“Treatment with ozonated water can extend the shelf life of apples, grapes, oranges, pears, raspberries and strawberries by reducing microbial populations and by oxidation of ethylene to retard ripening.”

Source: U.S. Food & Drug Administration Center for Food Safety & Applied Nutrition, September 30, 2001

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Mobile Ozonated Water Systems for the Floral Industry

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