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Aqueous Ozone for the Floral Market
An Innovative New Tool to Harness
Nature’s Own Purification System For the Floral Industry
Current technology has harnessed the purification
power of ozone in a highly mobile, OSHA safe, FDA approved application.
Mobile Ozonated Water solutions can provide supermarket and other
retail food operators a new tool for food safety and perishable
spoilage reduction.
Floral “Shrink” is A Costly Problem!
“Shrink
in the floral department (fresh cut flowers) has been measured as
high as 60%.” (1)
Today, the rapid growth of floral sales in the supermarket
industry has created a tremendous “profit recovery”
opportunity for retailers using the EnviroWash System as a tool
to rehydrate fresh cut floral with ozonated water. This can be done
in tandem or in replacement of current preservatives. With the generous
margins available in this department, recovering a portion of this
loss represents a significant incremental gross profit.
(1) Source: Produce Marketing Association Food Marketing
Association
A Significant Profit Recovery Opportunity
The table below illustrates the profit recovery opportunity
for a 100-store chain operation that employs Mobile Ozonated Water
System to reduce floral waste from 10% to 8% of floral sales.
100-store
chain experiences more than $460,000 in recoverablegross
profit by reducing floral shrink from 10% to 8%.
Source of Store Data:
Food Marketing Institute
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| Average Weekly Store Volume |
$368,779.00 |
| Average Floral Department Sales % |
0.022 |
| Average Weekly Floral Sales |
$8,113.00 |
| Store Controlled Floral Shrink |
0.10 |
| Weekly Floral Loss at Store |
$811.00 |
| Gross Margin |
0.56 |
| Weekly Profit Loss at Store |
$446.00 |
| 100 Store Chain |
100 |
| Weekly Chain Loss |
$44,622.00 |
| Annualized |
$2,320,357.00 |
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| REDUCTION OF 2% SHRINK RATE |
$464,071.00 |
A Proven Shelf-Life Enhancement Agent
Specific tests in a retail supermarkets' floral department
indicate that rehydrated roses' survival rate is more than 10% greater
with ozonated water (2ppm/1 minute exposure) with daily exposure
to ozonated water, tyhan the control solution that does not include
ozone.
(2) Source: Supermarket Retail Test, May 2002,
What does the FDA say about Ozone
as a sanitation and shelf-life enhancement agent?
As a Sanitation Agent, Ozone…
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Is an effective antimicrobial agent
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Is stable at high temperatures
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Has good penetration ability
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Decomposes to non-toxic by-products
As a Shelf Life Enhancement
Agent…
“Treatment with ozonated water
can extend the shelf life of apples, grapes, oranges, pears, raspberries
and strawberries by reducing microbial populations and by oxidation
of ethylene to retard ripening.”
Source: U.S. Food &
Drug Administration Center for Food Safety & Applied Nutrition,
September 30, 2001
Contact
us for more information on
Mobile Ozonated Water Systems for the Floral Industry
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